This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.
You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website.
Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Popular marketing strategies to combine with email marketing include banner ads and message board participation. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers.
Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy. This situation can be handled by not making changes to more than one marketing strategy at a time. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. Ideally, when you perform customer service, it is done on a one-on-one basis with each of your customers. Customer service with autoresponders is quite simple.
Rabu, 21 September 2011
3 Reasons Why Building an Opt In List Is Important For Your Business
Build Your business Communication Now
Many people literally bombarded the Internet thinking that life would be a lot easier if they will invest on online businesses.
Take for example the use of mailing list, particularly opt in list. Most entrepreneurs think that building an opt in list is just a waste of time and money. Basically, opt in lists are lists of email addresses of customers with their consent. Creating an opt in list can be very beneficial to your site.
1. Opt in lists are the business’ most valuable asset
2.The best thing about opt in list is that it never grows old.
3. Bigger opt in list would mean bigger profits
The more customer’s names and email addresses you have on your list, the more chances you have in increasing your online sales. Boiled down, opt in lists are not just ordinary mailing lists.
How Your Business Can Benefit from Email Newsletter
Even if you are already running a successful business, you may be surprised to learn your business can benefit greatly from orchestrating an effective email marketing campaign. An email marketing campaign and a number of different advantages including the ability to reach a worldwide audience, a variety of different marketing options at your fingertips and the ability to do a great deal of marketing with very little investment dollars. For many business owners one of the most prominent advantages to email marketing is the ability to reach a worldwide audience with minimal effort.
While traditional marketing methods such as television advertisements, radio advertisements and advertisements in print media are typically targeted at a rather small geographic area, email marketing can reach a worldwide audience. The act of creating the marketing materials for your email marketing campaign is significantly more involved but once this is done reaching members of your target audience is quite simple.
Another advantage to email marketing is there are a multitude of advertising options available to those who wish to utilize this marketing strategy. The most commonly used method of email marketing it so send out group emails with product information and other promotional materials.
Many people literally bombarded the Internet thinking that life would be a lot easier if they will invest on online businesses.
Take for example the use of mailing list, particularly opt in list. Most entrepreneurs think that building an opt in list is just a waste of time and money. Basically, opt in lists are lists of email addresses of customers with their consent. Creating an opt in list can be very beneficial to your site.
1. Opt in lists are the business’ most valuable asset
2.The best thing about opt in list is that it never grows old.
3. Bigger opt in list would mean bigger profits
The more customer’s names and email addresses you have on your list, the more chances you have in increasing your online sales. Boiled down, opt in lists are not just ordinary mailing lists.
How Your Business Can Benefit from Email Newsletter
Even if you are already running a successful business, you may be surprised to learn your business can benefit greatly from orchestrating an effective email marketing campaign. An email marketing campaign and a number of different advantages including the ability to reach a worldwide audience, a variety of different marketing options at your fingertips and the ability to do a great deal of marketing with very little investment dollars. For many business owners one of the most prominent advantages to email marketing is the ability to reach a worldwide audience with minimal effort.
While traditional marketing methods such as television advertisements, radio advertisements and advertisements in print media are typically targeted at a rather small geographic area, email marketing can reach a worldwide audience. The act of creating the marketing materials for your email marketing campaign is significantly more involved but once this is done reaching members of your target audience is quite simple.
Another advantage to email marketing is there are a multitude of advertising options available to those who wish to utilize this marketing strategy. The most commonly used method of email marketing it so send out group emails with product information and other promotional materials.
Rabu, 03 November 2010
Top 10 Reasons to Have an Ezine
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Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
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Build a relationship with the people on your list. It's common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.
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Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.
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Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into "silent salespersons"– driving traffic to your website and building your lists around the clock.
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Build content on your website. Make a habit to adding your ezines and newsletters to your website in an archive area. This serves a several important purposes:
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Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.
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If you optimize your article placements, you will not only make your website "meatier", but you'll also bring new traffic from the search engines.
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Get feedback from your readers. Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a "Letters to the Editor" column in your ezine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It's also great for relationship building!
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Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you'll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
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Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it's okay to forward your newsletter to anyone they'd like. In addition, it's important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, "Get Your Own Copy of XXXXXX", with a link to your squeeze or opt-in page is all it takes!
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Gather demographic data. By offering surveys, feedback forms, and niche reports, you'll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!
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Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it's proven that email marketing is the most cost-effective marketing solution for companies just like yours!
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