Combining Email Marketing with Other Types of Marketing

This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Popular marketing strategies to combine with email marketing include banner ads and message board participation. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers.

Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy. This situation can be handled by not making changes to more than one marketing strategy at a time. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. Ideally, when you perform customer service, it is done on a one-on-one basis with each of your customers. Customer service with autoresponders is quite simple.